Foxy G. has stepped outside the den to spend a few days with the Foxy Mama. In the meantime, for those of you who have not yet had the pleasure of meeting IMA SUVIVA♥™, she first appeared in a feature that ran on 3/25/09.
Artist: Maris Corush
The idea for Ima♥ was inspired in the fall of 1999 when my sister, Lois, was diagnosed with cancer. I wanted to give her something visual to acknowledge her strength in facing and overcoming the challenges of her disease. So, for Christmukah, I presented her with a bare, cloth doll, a gift card that explained the concept of IMA SUVIVA♥™ and my plan to market the doll and donate a portion of the proceeds from each doll sold to charity. At that point, Ima♥ was still an idea.
After moving from Chicago to California in the fall of 2000, my love of walking and the desire to meet new people led me to embark upon the challenge of training and then participating in the Avon 3-Day Breast Cancer Walk. What an inspiration it became! Over 3,000 women faced the challenge of a 60-mile foot journey from San Jose to San Francisco. Each of these women was strong, and each was determined to reach her goal. This was the embodiment of what Ima♥ symbolizes – strength and courage to face life’s challenges – to survive and thrive! Still no doll!
Fast-forward to 2003 and a move to Marin County, where I discovered that Marin has the highest rate of cancer in the country. Articles cited the need to find the reason for this and a cure for the disease. I felt the need to do something too. The idea for IMA SUVIVA♥™ that had been percolating for several years was beginning to brew. I began connecting with people who enabled and encouraged the creation of the doll.
In time, Ima♥ began taking on a personality and a “look.” She has now evolved into a strong, feisty, cute, spirit lifting, sassy doll, a daily reminder to survive and thrive! Ima♥ is the perfect gift for anyone facing a life challenge…and best of all, a portion of her proceeds will be donated to cancer fighting charities. She’s a “feel good” endeavor for both the giver and the receiver.